Gold 2011: "Old Normal" Returns
Commodities / Gold and Silver 2011 Dec 30, 2010 - 06:23 AM GMTBy: Adrian_Ash
This year marked a step-change in the nature of gold investment demand...
MOST PEOPLE rightly think of gold bullion as an inflation hedge. But it's only now, ten years into this bull market, that this "old normal" so clearly applies.
After  the interlude of the banking crisis – when debt-free gold, as an alternative to  unsecured savings accounts, offered an immediate haven – gold has reverted to  its more historic role: a refuge from excessive government debts, and from the inflation  and currency crises they threaten to spawn.
  
  That's  why 2010 marked a step-change for this bull market in gold – a switch  to steadier growth in investment demand, rather than short-term crisis buying,  fed by a broadening awareness of just how deep and long-lived fiscal deficits  have become. 
  
  This blunt fact looks set to continue driving new gold investment demand in 2011.  Short of an utter reversal in US fiscal policy or such unlikely (and ironic)  events as a new "economic miracle" in over-spent states like Ireland,  the global impact on gold prices will play out in four ways...
   
  #1. Risk Free' Means 'Guaranteed Loss'
  When the return on savings is less than the rate of inflation it doesn’t matter  that gold doesn’t provide you with an income. Tightly supplied and  indestructible, it offers a natural and obvious alternative to cash. Inflation  expectations in Anglo-America are rising as 2011 begins, but the Bank of  England and US central bank look highly unlikely to raise rates this year, and  not even the 'hawks' (Thomas Hoenig at the Federal Reserve, Andrew Sentance in  London) are talking about raising rates anywhere near high enough to pay savers  a decent real return on their cash.
  
  #2. Political Risk Hits the Euro
  In Europe, it's the Eurozone debt crisis driving strong growth in gold demand.  The fear, especially in Germany, is that 2011 will see either inflation, debt  default, the end of the Euro, or all three at once. This is also a growing  worry for central-bank reserve managers, who tried to diversify away from the  US Dollar over the last 10 years, only to find political risk added to the  money-supply inflation they were suffering in the US currency.
  
  #3. The World's Fastest-Growing Gold Buyers
  After the 60% increase in gold reserves reported in early 2009, many analysts  wonder when the People's Bank of China will next announce a further sharp  increase. But the real gold story from China – the world's fastest-growing  economy – remains private household demand.  Chinese consumers bought more  gold in the last two-and-a-half years than Beijing's central bank owns  altogether.
  
  With cash deposit rates in China now barely half the official rate of consumer-price  inflation (2.25% vs. 5.5%), demand for inflation-proof gold has risen by 14%  year-on-year by volume since 2005, averaging 38% annual growth by value.  Beijing is loathe to raise interest rates, fearing a flood of 'hot money' from  Western markets desperate for a real return. The net result, with Chinese  price-inflation already at 28-month highs, is continued erosion of cash values  to domestic savers.
  
  #4. Supply – the Easy Gold's Gone
  It took gold  mining output eight years to respond to rising prices, finally expanding by 6.4% in  2009 after a tripling of Dollar prices. Despite huge growth in exploration  spending, it still lagged the peaks of 1998-2003, and major new discoveries  remain absent. Scrap supplies from existing gold owners picked up the slack  during the financial crisis, but just as Indian households (still the world's  top buyers) have steadily adapted to rising prices to maintain their demand, so  scrap sellers are starting to demand fresh record high prices. More urgently,  the 'easy gold' from new gold-selling households in the West has already been  tapped. So where former world No.1 mining nation South Africa is now digging 4  kilometres below ground to extract ore, more closely-held bracelets and  earrings will demand much higher prices before returning to market.
  
  Looking ahead, the only serious challenge to continued growth in global gold  demand remains sharply higher real rates of interest.  But with Western  governments desperate to keep rates low so they can finance their record  peace-time deficits – and with emerging economies led by China desperate to  avoid 'hot money' inflows as a result – a grinding loss of purchasing power for  cash savers looks assured in 2011.  Gold (and also silver) will remain the  obvious alternative. And with fiscal and monetary failure only becoming more  obvious to a broadening section of the public, gold looks set to become  increasingly popular too.
By Adrian Ash 
  BullionVault.com 
Gold price chart, no delay | Buy gold online at live prices
Formerly City correspondent for The Daily Reckoning in London and a regular contributor to MoneyWeek magazine, Adrian Ash is the editor of Gold News and head of research at www.BullionVault.com , giving you direct access to investment gold, vaulted in Zurich , on $3 spreads and 0.8% dealing fees.
(c) BullionVault 2010
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