The super market giants are playing their customers for fools, from Shrinkflation to dropping the number of items in multi packs, any devious trick in the book is being pulled to get one over their customers, a couple of months ago it was the BBC revealing Tesco's fake shelf prices that fail to convert at the checkouts. Whilst in this video test reveals that Morrisons frozen fish are actually 1/3rd frozen water! Which makes a mockery of the price labels when comparing store brands with the better quality brands such as Birds eye.

And whilst this test was on Morrisons frozen fish (Sheffield store), however the same is likely true of all the other supermarkets, charging customers for 1/3rd frozen water that soon melts away on thawing.

At the end of the day the retail sector is facing a crisis from which 1 or more major retailer will not survive.

By HGR

http://www.howtoguidesandreviews.com

http://www.marketoracle.co.uk

Disclaimer: The above is a matter of opinion provided for general information purposes.

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