Jaguar Land Rover Exporting 3000 British Jobs to Slovakia

By: N_Walayat

Thursday, Jaguar Land Rover announced 4,500 job losses most of which will take place in the UK that comes on the back of last years announcement to cut 1500 jobs with the car manufacturer putting the blame on a slowdown in China, a slump in demand for diesel vehicles as the trend towards electric cars gathers pace and of course BrExit uncertainty.

My article of near 3 weeks ago warned to expect as many as a further 5000 jobs to be cut at JLR early in the new year in attempts at cutting costs.

24 Dec 2018 - Jaguar Land Rover BrExit Car Crash, Steep Losses and New Year Job Cuts

JLR faces a perfect storm of BrExit chaos in it's supply chain coupled with continuing criticisms of the quality build that is unlikely to improve as JLR effectively sacks thousands of experienced British workers to hire relatively inexperienced Slovakian workers having already announced the creation of 2,350 Slovakian jobs. Which makes a mockery of one of the primary reasons for buying a Land Rover namely that it is a British car made in Britain by British workers. Instead to increasingly become another poorly made eastern european product, which does not bode well for British demand for Land Rovers manufactured in Slovakia.

Whilst here's a detailed 1 year review of JLR's flag ship Discovery Sports model that illustrates some of the reasons why things are going wrong for JLR in the market place.

In my opinion one of the issues why build quality tends to fail to live up to customer expectations is because the manufacturer is offering the market too many models. Instead should seek to concentrate on improving the quality of production of it's most popular models. Instead JLR's decision to move production to Slovakia is only going to make matters worse. Because no one wants to pay premium brand prices for piece of junk manufactured in eastern europe! Especially given the fact that BrExit beckons and thus British customers are more likely to favour home produced vehicles than those made in the EU. So I for one won't be buying an EU manufactured Land Rover, and likewise neither will many thousands of British LR car buyers.

Nadeem Walayat

http://www.marketoracle.co.uk

Copyright © 2005-2019 Marketoracle.co.uk (Market Oracle Ltd). All rights reserved.

Nadeem Walayat has over 30 years experience of trading derivatives, portfolio management and analysing the financial markets, including one of few who both anticipated and Beat the 1987 Crash. Nadeem's forward looking analysis focuses on UK inflation, economy, interest rates and housing market. He is the author of five ebook's in the The Inflation Mega-Trend and Stocks Stealth Bull Market series that can be downloaded for Free.

Nadeem is the Editor of The Market Oracle, a FREE Daily Financial Markets Analysis & Forecasting online publication that presents in-depth analysis from over 1000 experienced analysts on a range of views of the probable direction of the financial markets, thus enabling our readers to arrive at an informed opinion on future market direction. http://www.marketoracle.co.uk

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any trading losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors before engaging in any trading activities.

© 2005-2022 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.