How to Raise Brand Awareness Without the Help of Professionals

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Absolutely all companies take actions pursuing the increase in brand awareness because solid brands guarantee a great number of loyal customers, high level of sales, and substantial profits. When the management of companies realizes that high brand awareness is the key to success, they start planning measures to increase it. Here we offer several recommendations on how to raise brand awareness and boost revenues of any business.

• Social Media Campaigns

Social media had acquired the reputation of one of the best approaches to promote brands. Facebook, LinkedIn, Reddit, Instagram, and Twitter provide access to millions of profiles of potential customers. Successful companies take advantage of this opportunity to promote brand awareness. Also, you can publish news, promote new products or services, and provide feedback to customers. Customers value the responsiveness of their idol companies, and this can help raise your brand awareness.

• Paid and Auto Ads

Using paid ads is a promising strategy to build brand awareness and get access to new audiences. What is most important is that you can reach new customers at low cost. You should know your audience well: gender, age, location, interests, etc. Facebook and Google provide extensive information about your potential customer. Wise targeting can help reach better performance and increase ROI. You can track the performance of your campaign using Google Analytics or weekly performance updates on Facebook. Using the performance results, you can optimize your ads or change your target audience.

• Content Marketing

Content marketing involves a great number of promotion approaches, such as blog posts, guest posts, informational pages, or articles. It depends on the type of business, business strategy your company is pursuing, and products/services you sell. For example, if you need to promote an essay writing service, you can use blogs to post articles. The value of content marketing is increasing, and you can generate more leads using this approach to increasing brand awareness. Besides, you can shorten the cycles of sales or increase search traffic using content marketing.

• SEO Promotion

If your goal is to promote your brand online, you should do SEO research to understand how to build brand awareness. Fresh content posted regularly can help readers track changes and trends of the industry you’re presenting. Many Forbes-100 companies hire content writers and managers for raising brand awareness. It’s also important to appear on the first pages of search results because the majority of potential customers look only the first pages. SEO promotion campaign provides an opportunity to be listed among the companies which succeed in placing their ads on the first search pages of Google search engine. Therefore, SEO is powerful in terms of raising brand awareness.

• PR Campaigns

It’s great if your company can show up in the press or get free advertising. However, by launching a PR campaign, you can convert more users into potential customers. You need to choose the right promotion channels to launch a successful PR campaign. Depending on your target audience, a wide variety of media channels including TV, radio, newspapers, or the internet. Get to know your audience better to identify the channels that will bring excellent benefits to your company. Also, think about the content you’re going to place. This can be a story of your company, the story of the company’s owner or product updates. For example, if you’re launching a PR campaign of a writing service, you can post essay samples to get your customers familiar with the quality of papers provided by your writers.

• Guest Posts

By posting the links to your selling website on the blogs of your partners, you can significantly enhance traffic. You will need a good content manager to write blog posts twice a week to keep your customers updated, strengthen SEO, and increase conversion rates. Guest posts create a win-win situation when your partners get fresh content, and you can generate traffic to your website. For example, you can make a contract with a company selling office supplies to promote custom essays for students to help them with the education process. These two themes are close, and you can start mutually beneficial business relationships.

• Influencers

Influencers help attract the attention of the target audience. You can increase brand awareness if you invite influencers to your niche. They discuss your brand in their content, and people are becoming aware of your products. It works perfectly with art objects or high-end technology products (smartphones, tablets). Celebrities and photographers placing their photos in Instagram may act as influencers. You can also sponsor influencers during events or ask them to promote your brand. For example, Nike, Reebok, and Adidas use this approach to promote their products. Famous football player David Beckham and the singer Missy Elliott participated in Adidas promotion campaigns. However, this approach is expensive for small companies.

• Visual Content

Promotion, with the help of visual content, is becoming a more popular approach to increase brand awareness. People don’t want to be bothered with reading. They prefer watching photos, videos or infographics. Visual content is easy to understand while texts without images look boring. By adding pictures and video, you can draw readers’ attention and boost brand awareness.

• Surveys & Polls

For some businesses, posting the results of polls and surveys can be beneficial. It’s easy to engage your target audience using this approach. You may ask potential customers about their requirements to the product you’re manufacturing, problems they face using your services or their opinion regarding current industry trends. By posting the results of these surveys on your blog, you can essentially enhance brand awareness.
In Conclusion
We listed several ways to help you build your brand awareness. Not all of them will match your purposes, but you can choose the one or two that may fit. Possibly, you can combine several methods or experiment with those you already use. The most important is to better understand your customers and provide them with the products they really need. 

By Jessica Vainer

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© 2019 Copyright Jessica Vainer - All Rights Reserved

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