Previously, a CEO could maintain a low profile, but today, those days are gone. Currently, under the social media environment, it's a must for business leaders to earn trust for their employees, investors, and customers. However, according to research, it shows that some of the CEOs are having a bad reputation. Besides, it's crucial that these CEOs embrace the public persona by building a strong online reputation.

On the other hand, some of the CEOs might balk with the idea of having precious time to control the online narrative but successful CEOs see value in it. There are reasons to establish a social presence and it becomes a smart business decision in determining reputation management for CEOs.

New Brand Ambassadors

In better or worse, these CEOs represent the company's face. In case people will think about Facebook, it's when the picture of Mark Zuckerberg comes in their minds. However, when there is an online conversation about this man, it will affect his company's public perception.

CEOs Online Reputation Becomes Vulnerable

The reason is that they have become under public scrutiny, and that is why they are target especially to people willing to harm their online image. It's something that is worrisome after knowing that people having a computer causes serious damages to the CEO's reputation.
However, some of the common reputation attacks are like negative media reports, bad reviews, and critical social media comments.
It is something that leads to some CEOs to take more ownership of the online reputations they get. For business leaders for all the industries have been able to learn that if they build a positive online image, it won't online mitigate damage from the reputation attack but serves as a buffer against any damage brought by new negative content.

Investors Decision Is Based On Online Reputation Of A CEO

In research conducted by Brunswick Group, it shows that the investors continue to examine the online reputation of CEOs and the company before making any investment decision. However, rapid change in investors was a big surprise that was seen in 2019 that was based on online communications. Some investors have been using digital in learning about the CEO.

If you have the research in your mind, if it has a negative online reputation, it will limit the ability to attract investment and might put your company at risk in the future.

CEOs Online Reputation Will Influence Bottom Line Of A Company

Weber Shandwick and KRC Research conducted a survey and concluded that the reputation of a CEO will account for 45% of his or her market value. Besides, more studies showed that the CEO's reputation needs to also have a greater effect on their company in the future and is the fourth largest factor that determines the overall reputation of the company.

CEOs Determine Customers Purchasing Decisions

The consumers look for information they can get and therefore, they make the purchasing decision based on the quality of the products. However, today, these decisions are also based on some additional factors like what the company stands for, the brand and the standing of the senior leaders.

Mark Adan
Has been working with writing challenged clients for over 5 year. He provides writing, publishing guest blog post services. His articles have appeared in a number of e-zine sites, including ArticleBase EzineArticle HubPages and TRCB.

MarkAdanSEO@gmail.com

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.

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