How Morrisons Sells 120ml of Frozen Water for £1
ConsumerWatch / Retail Sector Apr 28, 2017 - 05:16 AM GMTBy: HGR
Find out how Morrisons is able to pull of a miracle, one of being able to sell about 120ml of frozen water to their customers for £1! The super market giants are always playing a game of trying to get one up on their customers. You all probably know about 'shrinkflation', the ever shrinking contents whilst the prices stay the same or even rise. Then there is the dropping the number of items in multi packs, any devious trick in the book is being pulled to get one over their customers, a couple of months ago it was the BBC revealing Tesco's fake shelf prices that fail to convert at the checkouts.
Whilst this video shows an near impossible to dodge tactic that costs customers 33% extra without ever realising what's going on!
At the end of the day the retail sector is facing a crisis from which 1 or more major retailer will not survive.
By HGR
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