Today Jaguar Land Rover announced 4,500 job losses most of which will take place in the UK that comes on the back of last years announcement to cut 1500 jobs as the car manufacturer puts the blame on a China slowdown, a slump in demand for diesel vehicles as the trend towards electric cars gathers pace and of course BrExit uncertainty.

My article of near 3 weeks ago warned to expect as many as a further 5000 jobs to be cut at JLR early in the new year in attempts at cutting costs.

24 Dec 2018 - Jaguar Land Rover BrExit Car Crash, Steep Losses and New Year Job Cuts

JLR faces a perfect storm of BrExit chaos in it's supply and sales chain coupled with continuing criticisms of its quality build that is unlikely to improve as JLR seeks to cut costs by offshoring production to

eastern europe and then hit with the double whammy of the trend away from diesel vehicles has crashed the car manufacturer into deep distress. Here's a detailed 1 year review of JLR's flag ship Discovery Sports model that illustrates some of the reasons why things are going wrong for JLR in the market place.

One of the issues why build quality does not live up to customer expectations is because the manufacturer is offering the market too many models. Instead should seek to concentrate on improving the quality of production of it's most popular models. Instead JLR's decision to move production to eastern europe is only going to make matters worse. Because no one wants to pay premium brand prices for piece of junk manufactured in eastern europe! Especially given the fact that BrExit beckons and thus British customers are more likely to favour home produced vehicles than those made in the EU. So I for one won't be buying an EU manufactured Land Rover, and likewise neither will many thousand of other British LR car buyers.

Nadeem Walayat

http://www.marketoracle.co.uk

Nadeem Walayat has over 30 years experience of trading derivatives, portfolio management and analysing the financial markets, including one of few who both anticipated and Beat the 1987 Crash. Nadeem's forward looking analysis focuses on UK inflation, economy, interest rates and housing market. He is the author of five ebook's in the The Inflation Mega-Trend and Stocks Stealth Bull Market series that can be downloaded for Free.

Nadeem is the Editor of The Market Oracle, a FREE Daily Financial Markets Analysis & Forecasting online publication that presents in-depth analysis from over 1000 experienced analysts on a range of views of the probable direction of the financial markets, thus enabling our readers to arrive at an informed opinion on future market direction. http://www.marketoracle.co.uk

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